White Cover is an independent creative studio based in Heraklion, Crete. Since 2011 we’ve been building brands from scratch. We create identities, photography, video and websites for hotels, restaurants, clinics, fashion labels and cultural organisations across Greece.
Today we go one step further. Great content only matters if the right people see it. So we create it, and we also plan where and how it lives: on social media, in ads and on your website. We work with a clear strategy, a steady rhythm and results we can measure.
What makes us different: everything is made in-house. Our photographer, our video and drone crew, our designers and our copywriter all work under one roof, in our 120 m² studio. No stock-photo feeds, no generic templates. The content looks and sounds like you.
What we do:
- Brand — Identity & strategy · Naming & storytelling · Packaging · Illustration
- Content — Architectural & commercial photography · Video & drone · Reels & short-form video · Motion graphics · Copywriting
- Social Media & Digital — Social media strategy · Content planning · Account management · Paid social campaigns · Web design
How we work:
Listen → Create → Publish → Measure → Improve.
----------------------------
The team:
Sofia Maraki_ Creative Director & Founder
Sofia is a graphic designer and the founder of White Cover Creative Studio. She holds a Master of Arts in Design (Visual Communication & Interactive Media) from the University of Derby (through Vakalo Art and Design College in Athens).
With nearly 20 years in advertising, including years as a video editor for major Greek TV production companies, Sofia brings together design, moving image and storytelling. As Creative Director, she leads the creative vision and makes sure everything we create looks and feels right. Today she also leads the studio’s social media strategy, helping brands turn great content into real engagement, and continues her training in digital and AI marketing.
Vassilis Goumas_ Creative Photographer & Partner
Vassilis is White Cover’s lead photographer, with years of experience in architectural and commercial photography. He graduated from the European School of Photography (ESP) in Athens and began his career in 1998, teaching photography at the University of Athens. For many years he was the chief photographer for The Golden List special editions by Imako Media SA. As a freelancer, he has photographed top hotels, shops, restaurants, industrial sites and major private clinics across Greece. His work focuses on signature images that tell a story through architecture and beyond. In 2011 he became co-owner of White Cover.
Stamatis Economou_Copywriter
Stamatis studied English Language and Literature at the University of Glasgow. For the past decade he has worked as a freelance copywriter, translator and editor, while also tutoring English to adults. His writing appears on websites and e-zines focused on the arts, and he has published short stories in several anthologies. At White Cover, he gives every brand its voice, from taglines and websites to social media captions.
----------------------------
the space:
In 120sqm we create a space of multiple activities including:
- Showroom/workshops
- Meeting room
- Photo and film studio
Got a project in mind? Let’s talk.
