Tatiana and Maria, decided to open a different kids store. The choice of the name TATAMARUM came from the combination of their names. The main idea in design was to create a character that would become the store's brand. Taking the letter A from the logo we created a mascot character that reflect the energy and culture of the store. The logo was designed in bold colors and bold typography. The vibrant color palette has allowed us to develop the character and adapt to multiple applications. We created the overall visual identity for the company, both in digital and print applications. We wanted to keep the character simple, and have it come from a world similar to the typeface of the logotype.
Logotype | Identity | Brand strategy | Signage