Tatiana and Maria, decided to open a different store for kids. The choice of the name TATAMARUM came from the combination of their names. The Basic concept in brand design was to create a fun logo, that looks as if it is assembled using colored pieces. Taking the letter A from the logo we created a mascot that reflects the energy and culture of the store. The mascot accompanies the logo and within its plasticity and movement, it transforms seasonally for the brand's communication needs.
The logo was designed in bold colors and bold typography. The vibrant color palette from the pieces assembling the logo and the mascot itself where developed and adapted to create multiple applications. We created the overall visual identity for the company, both in digital and print applications.
Taking the letter A from the logo we created a character with plasticity and movement, which transforms in every situation for the communication needs of the brand. The logo was designed with bold colors and bold typography. The vibrant color palette allowed us to develop the character and adapt it to multiple applications.
Logotype | Identity | Brand strategy | Signage