Lookbook design for the exclusive fashion store Calceis Pennatis in Rhodes, a unique store where brands feel comfortable knowing that they can and will execute their vision and create hype by communicating with their customers. The new generation of fashionistas consisting of Millenials and Gen-Zs, has a high aesthetic that does not follow trends but rather creates them. With this mindset, 20 years ago, Vassilis Ziogos and Roula Bekakou created a unique concept store, in Rhodes . Nearly 20 years later from NYC to Tokyo and from London to Greece, a handful of fashion boutiques pioneer in the luxury market of tomorrow. Calceis Pennatis has more than earned its place among them.