MINIMALITY CREATIONS is the story of authentic accessories and bags that suit all types of personalities. The simplicity in the design, the use of natural materials, the quality feel of fabrics, and the attention to detail in the design and construction bring depth and vitality to each piece by MINIMALITY CREATIONS. The brand's minimalist style in each collection blends trends and emotions, creating the perfect connection between different eras and everyday lifestyle. The brand identity was designed based on this foundation. The international recognition of the small letter "μ" from the Greek alphabet has provided us with the opportunity to highlight the Greek origin of the brand and to create the logo and its symbol. In the design of the logo, the letter "m" has been replaced by the Greek "μ" and the overall identity design is based on geometry and subtraction.
Minimalism, after all, is defined by one major principle: keep it simple!
Logotype | Identity | Brand Strategy
