What makes us see things around us is the light. In other words, every point that we see is like a small source of light, like a small light that spreads rays around in all directions. Our goal for the identity was to capture human vision in a patient-friendly brand. The combination of the eye shape and the the letter D as a geometric ray gave us the mark of identity. The choice of red color for the sign was made by the retina which covers the back of the eye.
Logotype | Identity | Signage