We were asked to create the logo and identity for Devagro, the first Pharmaceutical cannabis cultivation unit in Crete. The main idea was to create aν effective and strong brand that would appeal to Greek and international markets. Our goal was to unroll the thread and build the Myth, that will connect DEVAGRO with the excellent quality of Cretan life. To emphasize the brand’s nativeness we desided to connect it with the fertile Cretan land and the Minoan herbs wich is famous across the world for their health benefits.
We used the Minoan Era potery and archeological findings as inspiration and we design a logo that blends the past with the present. For the logo, we created a signature cannabis leaf which was framed with a flower inspired from the famous frescos found in Knossos Palace. We, also designed a series of symbols refering to the cannabis cultivatipon also ispired by the Minoan _era pottery to reflect the connection with the bnand’s nativeness.
Logotype | Identity | Brand strategy | Signage
