The greek car rental agency UNIVERSAL LTD based on Crete, has based it’s success on the customers satisfaction during the last 30 years. The main objective for the rebranding of the company was the need to renew and refresh its logo without loosing the connection to the past. “In Universal we don’t forget where we have started from and the values that have us established”. The logotype of the company was redesigned on that exact base. The basic colours remained, the forms have been simplified and the typography became more readable and clear. The logo of the company didn’t lose its connection to the past, while it was framed with the sign of the "pin" that blinking the eye to a younger target group that is building a new relation with the company.
Logotype | Identity | Signage