We were asked to create the logo and identity for Devagro, the first pharmaceutical cannabis cultivation unit in Crete. The main idea was to create an effective and strong brand that would appeal to Greek and international markets. Our goal was to unravel the thread and construct the myth that will link DEVAGRO with the exceptional quality of Cretan life. To emphasize the brand's nativeness, we decided to connect it with the fertile Cretan land and the Minoan herbs, which arefamous across the world for their health benefits.
We used the Minoan Era pottery and archaeological findings as inspiration to design a logo that blends the past with the present. For the logo, we designed a distinctive cannabis leaf surrounded by a flower inspired by the renowned frescoes discovered at Knossos Palace. We also designed a series of symbols referring to cannabis cultivation, inspired by Minoan-era pottery, to reflect the connection with the brand's nativeness.
Logotype | Identity | Brand strategy | Signage
