MINIMALITY CREATIONS is the story of authentic accessories and bags that suits all types of personalities. The simplicity in the design, the use of natural materials, the quality feel of fabrics and the detail in the design and construction give depth and life to each MINIMALITY CREATIONS piece. The brand’s minimalist style in each collection mix trends and emotions and give the perfect link between eras and everyday lifestyle. The brand identity was designed on this basis. The international recognition of the small letter "μ" from the Greek alphabet, gave us the opportunity to emphasize the Greek origin of the brand and to create through this the logo and its sign. In the design of the logo the letter "m" has been replaced by the Greek "μ" and the overall design of the identity is based on geometry and subtraction.
Minimalism after all .... is defined by one major principle: keep it simple!
Logotype | Identity | Brand Strategy
