Naming and Logotype for the independent - non profit arts organization HE.art (HERAKLION ART). Objective of HE.art is the organisation and realisation of innovative culture projects. HE.art’s working area concern various fields of culture and as well as the peculiar relationship of art, education and culture. From fine arts, theatrical and musical performances, performing arts, exhibitions, street art, workshops and more.
The brand name idea came from the combination of the abbreviation HER (Heraklion) and the word ART, in order to create the name Heart. Heraklion as the heart of cultural activities and the densely populated neighborhoods within the old city walls, constituted the design of the logo and the the brand identity.