Naming and Logotype for the independent non-profit arts organization HE.art (HERAKLION ART). The objective of HE.art is to organize and implement innovative cultural projects. HE.art's working area concerns various fields of culture,as well as the unique relationship between art, education, and culture. From fine arts, theatrical and musical performances, to exhibitions, street art, workshops, and more. The brand name idea came from the combination of the abbreviation HER (Heraklion) and the word ART, in order to create the name "Heart." Heraklion, as the heart of cultural activities and the densely populated neighborhoods within the old city walls, influenced the design of the logo and the brand identity.
Naming | Logotype