new logo and identity for the toy store "PAIXNIDOSPITO". The main idea in the design of the brand was to create a fun and playful identity, inspired by colored wooden toys with bricks and tangram. The logo was redesigned without losing its connection to the past. The basic colours (red and blue) remained and the forms have been simplified. A distinctive roof – like sign accompanies the logo.
We collaborated with the architect Iro Papalouka who redesigned the facade of the building and the window display inside. Elements reminiscent of wooden bricks were added to the facade and the window diplay, while the bright colour palette was enhanced by the addition of bold vinyl stickers. The cheerful appearance of the store, makes the brand more alive and challenges our little friends to enter a new imaginary world.
Architect: Iro Papalouka | Sustainable Architecture
Logotype | Identity | Brand strategy | Signage